01
SEO
Search engine optimisation is the process for generating traffic towards your website. SEO helps rank your site higher than your competitors by using optimal keywords and other relevant features in the HTML code. In today’s competitive market, you need solid SEO techniques to be found on the first page of all the major search engines.
02
Content Writing vs Copywriting
Content writing is a type of media designed to educate and inform your visitors on certain aspects of your business. Where copywriting differs is that it is a marketing technique aimed specifically at conversion. The copywriter’s job is not to sell the business to your clients but to make them engaged to the point where your sales team has an easy time closing.
03
Science Based Design
Effective web design is rooted in psychology. Research done by Google stated that a website will be judged within 1/50th to 1/20th of a second. I have done the research to apply scientifically backed designs to my client’s websites to ensure they stick with the visitor for all the right reasons.
